A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression. It should be impactfull at any size – whether it’s on a billboard or on a pen. A good logo makes an impact both in colour and in black and white.
With logos, details are extremely important. Particular attention must be paid to every element of the logo, including colours, shapes and fonts. All of these elements help to convey a message about your brand. A gym may choose to use thick, bold fonts, while a wedding planning agency may use fancifull, cursive fonts for their logo.